The 90s generation is certainly no stranger to Barbie doll toys, but who is Barbie dolls inventor? Barbie is a doll produced by Mattel and introduced in March 1959, but it’s first made by Ruth Handler. Ruth Handler was born with the name Ruth Marianna Mosko, in Denver, Colorado, in 1916.
Her parents are Jacob and Ida Mosko. She is the youngest of 10 siblings. Her parents are immigrants from Poland who were heading to the United States aboard a steamboat.
Her father was a blacksmith and fled from Poland. He fled to the States to avoid serving in the Russian army. Although later he will be known as the creator of Barbie, but the little Handler does not like to play with dolls.
Ruth Handler married Elliot Handler, who eventually became one of the founders of Mattel or the company that produced Barbies, in 1938.
Barbie Dolls Inventor and Mattel, the Company that Produces Barbie
The Barbie doll making company, Mattel, was founded in 1945. Mattel’s founders Elliot Handler and Harold Matson along with Ruth Handler used to use his home garage to design and make Barbie dolls.
This modest home industry has developed over time and is now one of the world’s major companies in the field of toys.
At that time, most dolls for children were in the form of babies. Realizing this, Handler had an idea to make adult dolls and the idea was conveyed to her husband Elliot, co-founder of the Mattel company.
On a trip to Europe in 1956 with their children, Barbara and Kenneth, the Barbie dolls inventor passed a shop selling a German doll named Bild Lilli, a doll taken from a comic strip.
This doll was originally sold for adult men http://184.108.40.206 in tobacco shops, but later it became popular among children. Mattel then bought Lili’s copyright and developed their own version of Lili, which Ruth named after her daughter, Barbara.
Become the First Company to Deliver Ads to Children
By sponsoring the Mickey Mouse Club TV program in 1955, Mattel became the first toy company to broadcast advertisements to children. They use this media to promote their new toy, Barbie.
In 1961, huge consumer demand for the doll made Mattel create a partner for Barbie. The Barbie dolls inventor, Ruth, named him Ken. Barbie’s best friend, Midge, came out in 1963. While her younger sister, Skipper, debuted the following year.
Over the years, Barbie has generated huge sales, sparking a lot of controversies. On the positive side, many women see Barbie as providing an alternative to traditional gender roles in the 1950s.
First Introduced at the Toy Fair in 1959
Mattel also introduced Barbie to toy buyers and visitors at the annual New York Toy Fair on March 9, 1959. The new doll was very different from the dolls that were popular at the time, which were babies and toddlers.
This is because the body of a Barbie doll represents the body of an adult. This certainly invited a lot of interest to toy lovers in that era. March 9, 1959, was also used as Barbie’s birthday.
Barbie dolls have become one of the most popular dolls among children, although some are causing controversy among people. This shows the success of Barbie dolls inventor because it could attract the attention of the world community.